Logo design - innovative document management service provider

null

start-up company founded by two individuals who have identified an unaddressed niche market in the document management space.

The offering is targeted at middle to upper income individuals and SME’s that are frustrated by never-ending administrative tasks, specifically surrounding the day-to-day management of physical paperwork and electronic documents. By re-packaging the power of corporate processes into a simplified and appealing user experience, plans to make owning and managing your documents a richer and more rewarding experience.
as a name is intended as a reference to an item traditionally associated with paper and document storage – namely a ‘Lever arch file’, and as a reference to the storage of more valuable items – namely an ‘Ark’.

At a basic level, the customer has interaction with the company through branded envelopes which serve as an ‘in-tray’ for all and any paperwork. Once these envelopes are received and processed by the company, they are added to the customer’s on-line account and made accessible through a powerful and user friendly on-line document management system. The user’s on-line account will include generous disk storage allocations and will also feature a secure back-up facility for all their electronic files.

Please see attached diagram for a guide to how the service works.

The target market encompasses:
•SME’s with limited in-house operational and administrative support
•Mid to upper income and / or time poor individuals;

Our target audience are most likely to exhibit the following characteristics:
•Comfortable using on-line services; however, prefers user friendly experiences and does not have the technical inclination or time to customise web sites / services and is unlikely to explore advanced features
•Aspires to be very organised but lacks the time
•An astute buyer who recognises that “you get what you pay for”, and is therefore more likely to pay more for premium products / services
•Takes pride in being associated with services / products that are perceived as cool or leading edge technology
•Values products that work “out of the box”

null requires a logo to be used on corporate collateral, corporate web site, and branded envelopes and courier boxes. It should be bold enough to be used on billboards and outdoor banners. The logo must be free from any possible copyright and trademark infringements.

Other considerations:
• No stock images or clip art in logo
• Logo must be relevant in b&w, bitonal, and full colour
• No preference for any particular colour
• Require examples of reversed out versions

The brand will attempt to reflect the following core values:
Innovative
Integrity
Ease
Empowering
Premium Relationship Based Management

Brand attributes the design will need to reflect.

• Exclusive service
• Professional
• Power, security, trust, strong
• Credible, innovative, easy to use

Inspiration sites:

A similar service with a logo that complements the web sites look and feel:
https://www.sugarsync.com/ (humming bird becomes key feature of the web site)

http://www.woolworths.co.za/caissa.…&Post=Home (great example of re-enforcing strength in the name)

http://www.ml.com/index.asp?id=7695_15125 (very powerful logo)

http://www.designcypher.com/portfol…ntity.aspx (Christian Fewllowship School logo)

http://www.crusadersrugby.co.nz/

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)