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How Clairemula started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
SPROOKi is a location-based deals service targeting shoppers in high-density malls in South-East Asia. Shoppers who have downloaded the SPROOKi application on the smart phone (iPhone, Android, Blackberry) will receive deal alerts once they are in the vicinity of participating malls and retailers. Upon accepting a deal through the SPROOki application, shoppers are able to transact (make payment) and redeem directly at the retailer. Examples of typical retailers are clothing & apparel, chemists & cosmetics, department stores, restaurants & bars, books, electronics & IT and some services (hair, beauty, movies etc..) The purpose and midst of the shopper is "enjoyment" as opposed to something akin to grocery shopping ("a chore").
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Users' experience of the service is predominantly through mobile interface (smartphone) and online. Therefore should be able to scale.
Demographics are likely to be 18-45, skewed female. Shopping is their pastime and they visit malls several times a week if not daily.
The name "SPROOKi" is derived from the word "to spruik" . AN Australian verb meaning to promote goods, services, or a cause by addressing people in a public place ( humorous ).
Some visual ideas would be to incorporate symbols along the lines of mapping/ location based icons and "radar / waves".