We want to create a visual identiy with our logo communicationg that we are developing cool and colorful designs for the teen market. The rugs will be affordable and yet sophisticated so the owner feels special about getting an item that was design with him or her in mind.
The target audience is the teen market. Think Pottery barn teen, but with more sophistication.
The logo will be used on the website and packaging. It needs to communicate a level of coolness to teens and also tell the buyer a little about our product.