Logo Design: Sur-Pro

Design a logo for a major tool manufacturer that will be seen by the entire walls and ceilings industry and admired by contractors world-wide. Sur-Pro (pronounced Sure Pro), has rebranded and is now looking for an amazing logo that captures market attention and resonates among professional contractors.

Sur-Pro + Tagline "Be Sure."

Look at DeWalt (http://www.dewalt.com), Black & Decker (http://www.blackanddecker.com), and Stanley Tools (http://www.stanleytools.com) to see other big brand tool manufacturers.  The competition!

Here is a link that shows the current Sur-Pro logo among other leading tool brands:

http://www.constructaid.com/sur-pro…xample.gif

The Logo:

Typeface/WordMark: Clean, simple, strong and bold.  Something tight that can easily beapplied to a multitude of media - tools, packaging, product brochures, box,web, etc. 
Icon/Logo Mark:  A simple icon that isn't literal to the tools, butrather expresses the branding in an esoteric manner. Sur-Pro's brand messagingis about Quality, Value, Innovation and Service, so a logo that had 4 points,stripes, lines, or other elements that could build into the Sur-Pro brand storywould be great.

Tagline:

Be Sure.

Colors:Black, Yellow and Gray preferred.  Black, Green, and Gray as a secondaryoption.  I'm also open to other strong 3-color pallets that help the brandbuild a recognizable color association.

Read this to get an idea of the company brand messaging:

BrandStory / About Sur-Pro

Innovation versus imitation isthe touchstone at the heart of everything we do at Sur-Pro.  Our obsession quality has driven us to be inconstant pursuit of a better tool and ultimately a better experience for ourcustomers.  Sur-Pro is on a quest todeliver the quality, value and service walls and ceilings professionals demandin order to succeed in a competitive market. Our focus on manufacturing professional grade tools and equipment thatour performs the competition has gained us the respect of the professionaltradesman.

From our own empirically basedresearch, to the comments and feedback we receive from our customers, Sur-Prois on a continuous quest to bring added value to the market place.  Quality professionals can be sure of.   If Innovation is the driving force behindthe creation of quality products, customer service is the foundation thatsupports them.  Our team is dedicated toexceeding the expectations of the customer and creating and unmatchedexperience. 

We stand behind our products andservices and offer the industries best warranties and customer support.  Our devoted team of engineers, customerservice representative, and product experts work in parallel to insure thehighest level of customer satisfaction.  Understanding what our customers need and how to deliver solutions thatmeet them where they are at, and take them to the next level is what we do.

Quality,innovative tools that improve performance, efficiency, and profitability isSur-Pro’s “sweet- spot”.  We don’t copy,or imitate other brands.  We lead andoffer improvements that add value, and ease for the customer.  When you are a professional you have to getthe job done right.  You have to be sure.

Requirements: 

The finallogo needs to be vector art (Illustrator/EPS preferred).  The colors need to be translated in RGB, CMYKand PMS.

- Strong Typface Logo, and a simple esoteric logo mark to compliment
- 2 versions of 3-color max color schemes: (1) Yellow, Black and Gray/White and (1) Green, Black and Gray/White).
- Designed in vector artwork (Adobe Illustrator preferred)
- Provide colors formats in CMYK, RGB, HEX, and PMS

- No cheesy clipart - no tool icons, or construction workers
- No crazy typefaces - this should be classic design with long lasting brand power
- No low-res photoshop files