How Michael Goldberg started their logo design journey
Who are you known as?
Can't Stomach Cancer
Tell us a bit about who you are and the people you reach
We are a foundation - a cause brand - designed to raise awareness of the fight against stomach cancer and to give people wanting to participate a brand to rally around and way to express their support.
The logo should be designed in options:
1) Just with name - Can't Stomach Cancer
2) With additional sub-line - The Foundation of Debbie's Dream
3) An on brand application idea - belt buckle, t-shirt, other?
Benchmarks would be Livestrong, Susan G. Koman or Autism Speaks
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Imagine you are creating the next great cause brand. It need to live in a logo form, but also must include a thing/a vessel/an idea to share and express. Koman has the pink ribbon, Livestring has the yellow wristbands. This brand needs the logo applied to things and those things should be connected in some way to the belly. A belt buckle? A belt? A belly ring? A T-shirt with clever saying or logo at gut. In the end, it has to be "cool" and something people will want to show/wear/give