Logo & Digital Badges for EdTech Startup: Progression Pathways
Somesh Selvachandran needed a new logo design and created a contest on 99designs.
A winner was selected from 149 designs submitted by 50 freelance designers.
Some of the designers who made it happen
How Somesh Selvachandran started their logo design journey
Who are you known as?
Progression Pathways
Tell us a bit about who you are and the people you reach
Product: Web application for teachers to track students academic
progress. Progression is measured against a karate belt, colour coded
grid, using traffic lights to show attainment of concepts.
Main audience: Primary & Secondary school teachers.
Secondary audience: students and parents.
Current Site & The Grid:
http://www.progression-pathways.co.…s_wp/#Grid
Key concepts:
Progression Pathways. Learning Journeys.
Tracking. Assessment. Auditing Computational Thinking.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
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Other notes
We'd like to incorporate the new company logo into digital badges that
can be awarded to students for attaining certain levels in a subject
(like Cub Scout Badges). The badges should be monotone images matching
the karate belt colours from the grid.
Example attached with multiple badges overlaid on the grid. Badges
have text to show topic, the colour shows which level they've
attained. The badges in the example are from an educational publisher
using the grid. We (Progression Pathways) would like our own logo and
our own badges.
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