PatientPapers.com is secure, cloud-based, patient-centric electronic medical records. PatientPapers.com stores medical data in standard ways to facilitate coordinated care across the United States, make health records searchable, help providers meet "meaningful use" requirements, and give patients control over their privacy.
Patients, especially those who deal with multiple doctors. Also, doctors and hospitals who need to fulfill the U.S. government's "meaningful use" requirements by implementing Electronic Health Record (EHR) software.
Simple enough to work for business cards, the website, documentation pages, etc. But the logo must be memorable. It must convey the core value proposition of the service: use PatientPapers.com to facilitate easy storage and transfer of medical records to and from practices that may have completely different ways of handling medical records.