How Clay Cheshire started their logo design journey
J. Clayton Cheshire & Associates LLC
We are the "go to guys" for businesses who need general legal counsel, but whose revenues don't justify hiring a full-time, in-house, lawyer. We are their "partner" and recognize that we are there to help them succeed, and not to get in the way of the deal. We help them do business right for the long-term. And we fight for them if they need to go to court.
Tell us a bit about who you are and the people you reach
We are business lawyers and we represent business people. Our target audience are movers and shakers in the business and political world. They own and run companies in all types of industries. They are successful. They are savvy, smart, and move fast.
We want a simple, crisp logo. It needs to be classy and modern. We don't want anything cliche; so, no scales of justice or other symbols typically associated with lawyers. Color is great, and if we can incorporate the name somehow, that would be wonderful. But, we know our name is long, so that may make it tough.
We will use this logo on our business cards, letterhead, and marketing materials.