We need a eye-catching and unique logo for a big and rising football fans (soccer) information portal with news, soccer teams, leaques, fan-zines, videos... and a community with many existing users, threads and posts.
That logo will be used for relaunch the Internet portal and clothing.
Note: many details are asked in the brief... and please show to the Discussion.
We would like to create a huge portal for football fans. The main topic is about the called problem fans, fringe groups like ultras and hooligans.
Themes like: Riots, violence and fanatic supporters (reports, fanzines, scene Description, groups) AND football news (Informationen about clubs, grounds, fixtures and results)
This page will be addressed world-wide to all Internet users, which are interested in football/soccer, and/or sub culture like Ultras and Hooligans.
The website contains a huge community/board at the moment, existing now for about 10 years with long-term active and "experienced" users.
For this purpose we need a meaningful logo...
- with the community members can identify itselves. And it responds to potenzielle new visitor and members,
- to recieve commercial advertisers!
Important: "Usual" football fans without interest in ultras and hooligans are to be not directly deterred from the logo. But it shouldn't look too boring. Additionally it should express a certain professionalism, in order to win the confidence of advertising clients.
Target group Portal/Visitors: 20% football fans, 30% ultras (14 up to 30 years, pupil, students, workers), 40% hooligans (16 up to 50 years old, students, workers, business mens) and 10% type in visitors/voyeurs.
Note: Many Hooligans wear noble cloth like z.B. Burberry, Aquascutum, Addidas, Puma, Chevignon, Strelson, Stone Island as like the casual style (old school).
Target group Advertisers: Book- and DVD-Shops, Clothes (T-Shirts with print and Cloth-shops with expensive labels), Fanarticle-Shops.
- semi community
- riot (ultras & hooligans, but not to much) like :-)
- not to techy
- nobel as like casual style
I will submit some ideas for the design:
a) traditional: football will be concerned with tradition. Many football clubs have traditional and old logos,
b) modern art...
Download all examples: http://www.football-thugs.com/examples.zip
- too many colors
- copy of another company’s or community logo
- to brutaly