Completed contest

Logo for Fun Social Game about Saving the Planet

Chris Swain needed a new logo design and created a contest on 99designs.

A winner was selected from 101 designs submitted by 26 freelance designers.

101
entries
26
designers
1
winner

How Chris Swain started their logo design journey

Company name

Ecotopia

Overview

We are a social game and transmedia company made up of top talent from the videogame and television industries. We are passionate about Ecotopia as a game that is a lot of fun and drives people to do acts of green in real life. The logline for the game is "Play the Game, Save the Planet."

Tell us a bit about who you are and the people you reach

The target audience is people who play games on social networks such as Facebook. This audience is 30-50 years old and 66% female.

Requirements

We are looking for a logo / type treatment for our game - Ecotopia.

We would like the logo to incorporate the logline somehow - e.g. Ecotopia - Play the Game, Save the Planet.

Logo should work with the artwork from the game (attached). As is seen in the attached files the world goes from soot-stained and burdened to clean, verdant, and tomorrowland.

Art direction notes for the logo are:
- clean tech
- bright tomorrow
- playful
- power to the people
- eco
- maybe nature incorporated somehow(?)

All the messaging of the game is positive - .e.g. not scary, not guilt inducing.

Designs should be accessible to a mass audience. Look at the designs for top social games on appdata.com as reference. Look at branding for green initiatives for reference - e.g. do a Google Image search on "clean tech", "eco friendly", etc.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo.

Custom package

US$575

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Deliverables

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PDF
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