SAVE ON GAS & FOOD MART
Young professional that just purchased a distressed gas station located in a very busy intersection. Love contemporary designs that still portray professionalism and elegance. Trying to create a special design and concept that can be carried over to new gas stations as my plan to expand in this industry.
Our station is located on one of the busiest Oakland intersections in a rough part of town that has a large hispanic and minority population. Competition is 'stiff' in the area and customers are value driven looking for the best prices on fuel and groceries. Just FYI, we make our money from the convenient store as the margins in fuel are very slim.
Looking for a fresh logo that can better attract people to our gas station and c-store! Our current logo is attached and the only piece we like and would prefer to keep is the 'oil drop' image. Our plans are to expand and purchase more stations so we want a logo and color scheme that we can replicate for new sites. Although our station is independently owned and non-branded, we want it to look like a new brand and concept that is very attractive and expandable. Colors are very important as we will keep them consistent in our site remodel.