Tell us a bit about who you are and the people you reach
GUTS - hand tools for firefighters. In a fire, the only thing firefighters rely on more than their equipment & water is each other! We emphasize lifesaving capabilities with everyday use utility. Examples of GUTS products: pliers, wire cutters, knives, axes, and halligan bars.
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Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
GUTS (General Utility Tool Systems) are reliable and indestructible premium brand! Our tools appear simple in design yet are high tech, premium tools for today’s modern firefighters. The brand should invoke thoughts of rescue, honor, heart, strength, and tradition. The logo needs to have a faint “musk” of the fire service/firefighter. The logo needs to work GREAT in black & white and at small sizes. Simplicity is key. Clean, simple and powerful will WIN!.