BPG - Motors
am a 20 yr old engineering student at MIT.
I recently started a company which is developing an all electric motorcycle/unicycle called the Uno. The project started out as a highschool science fair project and has evolved into a full time job.
I have always loved motorcycles havign grown up watching OCC, Monster Garage and Junkyard Wars. My grandfather was an engineer and I spent countless hours playing around in machine shops as a kid. I like extreme sports and have also started another extreme sports company which builds these really cool ATVs.
My favorite kind of music is house and trance.
School is not necessarily my thing, but i see it as an amazing opportunity. But my real passion is pursuing these projects of mine.
The Uno first became public a year ago when the magazine "Popular Science" chose it as the invention of the year for 2008 and placed it on their cover. Since then, the Uno has graced magazines and newspapers around the world including the wallstreet journal, The New Yorker, The Chicago Times, National Geographic etc.
for more information google : the uno, ben gulak uno
The target audience for the site is pretty broad. The Uno hits quite a few categories including:
- motorcycle enthusiasts
- green activists (people who are eco friendly)
- urban commuters
I see the target user base for the Uno being the 18-30 yr demographic. People who live in overpopulated and dense cities who are looking for a small compact urban commuting vehicle which is still cool.
The design aesthetic of the bike is critical for me. I wanted to design something which is not only interesting from an engineering standpoint, but also something which is exciting and sexy.
I hate the idea the being green isn't cool and wanted to rectify that.
The real target market for the Uno is countries in Europe, Asia and SOuth America. Places where motorcycles, mopeds and small vehicles are an accepted and integrated mode of transportation already.
completely open ended here. I want something completely new.
Our company builds motorcycles as well as Uno's so it might be cool to have a logo that shows a transformation between an Uno and a motorcycle?
- original type face only
I'm leaving this open to the designers.