Logo for Hot Button Campaign - Million Dollar Gift

Million Dollar Gift

We are a direct response marketing agency launching an innovative and exciting hot button campaign concept for an investment fund.

The Million $ Gift is based around the concept of compounding and regular savings that will grow to $1m in 21 years, resulting in a gift for your child's 21st birthday that will set them up for life. Potential customers will arrive on an opt in/information site, filtered through a sales funnel, leading to the distribution of an information pack and resources that will show them how they can do it, followed by a phone call from a consultant.

The primary target market for Million Dollar Gift is parents of young children who want to "set them up for life".
The emotional pull of providing for their children's future should be strong and although they may not have the resources to put away large sums they should be able to be convinced to invest from $100 per month and increase that contribution to $10 per day ($300 per month) over time.
The target audience is both male and female, aged in their 20’s to 40's who have young children. Typically they have some disposable income so likely to be middle class. They probably own their own home and have at least one partner fully engaged in well paid work. They are aspirational and desire to give their children the best.

We require a unique and innovative logo design relevant to the campaign concept and target market.

The logo must use or be able to be placed with the following text:
"Million Dollar Gift"

What we expect
* Simple, attractive and contemporary design
* Clear and easy to read
* Colours used should be related to the concept
* Suitable for the online environment
* Needs to be transferrable across different mediums
* Combination of a fun design that also creates a sense of confidence and legitimacy
* Please do not use any clip art or stock images in the logo