We are a small internet marketing company working within the fields of banner advertising, search engine optimization and web design. As a step in our re-branding process we would like to get other designers takes on how we could remake our company logo. As mentioned, we work with advertising, design and search engine marketing, so something fresh yet still elegant is fitting.
Basically, we are looking for submissions of a symbol + text logo. The symbol will be used on a stand-alone basis at times so it must be characteristic enough to be recognizable. Our current logo (can be found on http://www.cperspective.com) has the problem of looking too plain and corporate, we are trying to get away from that by incorporating a new more contemporary look.
What we do still like
about our current logo though, is that there is a clear distinction between the letter "C" and "perspective" which makes it more readable. If this can be incorporated without making it look too cluttered in conjunction with the symbol, that would be a bonus. It doesent neccessarily have to be by putting "perspective" inside of the "C" like we did though.
Another thing to keep in mind is the tagline. We want it to be "online marketing" instead of "internet marketing". Adding the tagline to the logo is not necessary for submission but if it can be worked in nicely its a plus.
Some ideas you may want to try out:
- Maybe play with the word "perspective" and what it signifies
- With regards to the symbol, one suggestion is to make something quite abstract rather than some very obvious shape
- Clean, slightly futuristic and bold typefaces are encouraged. Some typefaces we have been interested in so far are September, 21st and Distilla. Something along those lines should be fitting.
0 stars = Hasn't been rated yet. Bare with us.
1 star = Will not be considered
2 stars = Will not be considered
3 stars = Will be considered, but has a higher chance of getting considered if slight improvements are made
4 stars = Hot candidate
5 stars = You have been chosen