Iron Awe produces custom metalwork for individual customers, either hand forged or fabricated in steel / stainless / copper / bronze etc.
A logo is required for use on the website, business card, stationary, and possibly embroidered onto caps etc.
I had thought it would be photo-realistic in style - flaming text, or shadows, or text being created / forged etc, but this is hard to translate onto headed paper and especially to embroider. So I leave it open to ideas, but I'll need something that can be simplified for these uses - for example, stainless text could be embroidered in grey thread, and if the background is black, I'd need a version that'd work on white paper too.
A real sense of heat, and probably a dark (black?) background, which I think fire lends itself to, at least for the business card / website version of the logo (dark version). I had a play around with sparks / fire / metallic finishes / embossing in photoshop, but I'm not much use with it! It could be as simple as a black background with some sparks flying across (metal grinding sparks, not electrical sparks), with metallic text in front, or the name being cut from a sheet of metal?
The logo is basically the text of the name, I haven't thought about a little symbol or graphic with it. If there is one, it needs to fit well with the elemental theme.
These are really only my preconceptions, I'm happy to be surprised by something!