reuben 3 got their new logo design by running a design contest:
A new logo for a leader in automotive wheels "SM Wheels"
Check out reuben 3's Logo design contest…
SM is a producer of most exclusive forged wheels for motorcycles and luxury cars. Our production processes deploy the highest grade advanced materials and cutting edge tech, resulting in some of the lightest, fastest, strongest and best-in-their-class wheels in the world. Our wheels are chosen by professional racers on Formula 1 and MotoGP, Superbike, etc. Target: We're targeting a global audience of car/motorcycle enthusiasts, motorcycle racers and luxury car owners.
Logo types to explore
Values: We'd like our logo to represent the values of “precision”, "predatory aggression" and "pride". Modularity: The logo consists of a Name "SM" + Symbol or only the Name (original font/graphic can be used, but "SM" has to remain readable) Symbol: We have preliminarily chosen a Falcon as a symbol to embody those values, however other symbols are welcome as well. Font: The name SM needs to use an original font, which may be recognizable apart from the symbol. (Use case Ducati - the logo can either be text or a text as a part of a symbol) Logo media: Besides traditional media where the logo shall be used/displayed (business cards and print, etc.), the logo will also be used on motorcycle and car wheels (center cap), which requires some specific attention Car wheel: The logo should look good on the center cap of a wheel. Motorcycle wheel: The logo is used on a sticker or pained on (1cm tall, 5-7 cm long), placed on the rim of the wheel (does not allow the use of a detailed symbol, only text)
US$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
reuben 3 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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