We are launching a new high-end private preschool program in Silicon Valley. The target audience is affluent parents who only want the best for their children and will pay anything to get it. Our program is unique though in that it is designed as a school-for-school social enterprise model, where private preschools here will support students in Kenya through our partner organizations.
We would like our logo to convey (i) beauty, (ii) artistry, (iii) creativity, (iv) elegance and sophistication while at the same time being fun, (v) joyful exuberance that only a child can experience, (vi) a loving, nurturing environment and (vii) mother nature, as exposing kids to the natural world is a core element of our teaching program.
The logo needs to appeal to affluent parents in Silicon Valley and so it needs to be based on American icongraphy/colors. It should not have any references or colors that would tie it to Kenya or contain any typical African imagery.
The color scheme should be bright, cheery, caring and tranquil as we are serving children while still being artistic/classy.
We DON’T want the logo to be like your typical Mom-and-Pops cheesy preschool logo where names are commonly things like Bumble Bees, Bundles of Joy, Sprouts, etc. and the logo is cartoonish or unsophisticated.
Our logo needs to convey that we are the Yale of preschools without any of the stuffiness. The emphasis is instead on natural beauty, artistry, creativity and conveying to parents that we are a loving, caring environment that will support their child's cognitive, emotional and social development.
One thing that we thought could be interesting would be a watercolor style design incorporating natural imagery and the name Subira. But we are not designers so please let your creativity run wild!
Thank you so much in advance for your help.