We are design oriented modern real estate company that specializes in smaller boutique style properties in many of the world's market.
We want the logo and the feel of the brand to reflect our cool, vibrant corporate culture and affordable luxury.
Young and affordable luxury crowd that are careful with their money but still prefers good quality design products and services.
The target audience are the people who value design and concept over the plain, boring and predictable holiday inns of the world, they should get the feel as soon as they see the logo.
The brand name is 'eiffel' the location of this particular hotel is 'bangkok' So the logo would be eiffel, and bangkok would be smaller and on the second line.
It's VERY IMPORTANT that no reference to the Eiffel Tower is made, we don't want to associate with a tower of any kind.
We prefer to use eiffel as small NO CAPS letter but it's not a must, the word bangkok can be CAPS if needed. We like Apple brand so that means clean, minimal look.
The hotel will be French modern chic from the architecture to the interior. the hotel is located in a street with all the cool clubs and restaurants that all have great concepts and usage of color and lighting similar to London, New York and Paris.
The designer of the hotel advises against black color for the logo background, his preferred for the logo text is light cool blue which would fit nicely with the France color and blue LED lighting of logo on the French limestone signage but this a not a must and we would prefer to see variety as well.
We'll update this requirements as we see some samples, we hope to not limit the creativity of all the great designers here.