The targeted consumer of our products are males between the ages of 18-35. They are typically involved or interested in motorsports such as drifting, roadracing, stunting, sport bike racing,dirtbike racing, drag racing, time attack, karting, rally racing, open wheel racing, ect.
The existing companies within this market include AlpineStars, FMF racing, ICON, Shift, Joe Rocket, ect. Please familarize yourself with their products to understand what the competition sells and what your logo design will compete against.
Consumers within our target market have a variety of products to choose from to represent this lifestyle. If you have attended any motor races or car shows in the past, you will have most likely noticed that the previously mentioned brands are immensely popular.