BabyPhotoBooks is an online service that allows customers to upload photos of their children and then use these photos to create a digital album. Since our service is baby-oriented, the site will be user-friendly and have a fun, playful atmosphere.
Our primary audience is going to be parents and grandparents. More generally, the site will have a familial tone. Many of our customers will be mothers and fathers who have recently had a child that they would like to celebrate by creating a keepsake - both for themselves and to share with their friends and loved ones.
-"Baby" and "PhotoBooks" should be easily distinguishable. In other
words, the logo must reinforce the fact that these are two separate words,
conveying different messages. The designer has the freedom to choose
how this separation will be executed.
- The website name (BabyPhotoBooks) should be one line. We are not
looking for a layered logo.
- The colors used in the logo should be in line with the fun, playful, cheery
tone of the site as a whole. Typical colors would be pink, blue, and green.
However, we are open to other color options.
- An icon should accompany the text. This icon should not be too involved
or elaborate. It should, however, be memorable and match the tone of the
logo and website. Example logos that have a subtle icon would include
Babycenter.com, Babysakes.com, Rolex, Motorola, etc.