I attempted to design the current site. I would not be surprised if it showed up on fail blog! I am hoping to get an awesome logo for the site and then a website redesign that flows around the logo in the future.
One step at a time though....
I would say that most of the people that visit the site are 30 and older. The majority of those visits are women. Trends point to people who are looking to lose weight. Especially people who are looking for reviews for diet products they have heard of.
We want to have a site that has the same feel as bodybuilding.com or supplementcritic.com. I love icons and typography so please feel free to be creative.
Anything goes, may the best designer win!