LOWEN SYSTEMS: DYNAMIC MANUAL INTERFACE
My client is in the process of branding a unique kind of physical therapy.
From the existing website: "...our goal is not to 'cure' - but to assist the body in self-correction..."
This type of therapy involves manually manipulating the body as well as working with the healing energy of the body.
In the attached JPG, you will find 5 hand-drawn examples. In each one there is a representation of an ocean wave and a human hand. Four of them point left, but I think we should switch that around and point right with a left hand.
The ocean wave symbolizes "rhythmic energy", and the hand is a symbol for manipulation and therapy.
PLEASE be creative.
Please use the attached JPG as inspiration.
The feel should be calm, confident, positive, and abundant.
BRAND: LOWEN SYSTEMS: DYNAMIC MANUAL INTERFACE
TAG LINE: EMBRACING THE WISDOM OF THE BODY AND ITS RHYTHMS
1) Existing and future patients - mostly men and women ages 30 to 65 who are in need of healing.
2) Students learning to become practitioners of our unique physical therapy system
The logo will need to:
1 - have two versions: a) single-color and b) full-color
2 - look good as a one-color icon / emblem
3 - be recognizable with and without the brand text
4 - not be too detailed - keep it simple and fluid
5 - be able to be separated from the logo text
Files we will require:
Print File Format - Adobe Illustrator .ai (vector, CMYK)
Web File Format - Adobe Photoshop .psd (layered, RGB)
Font file(s) used (preferably .ttf)