Completed contest

Logo needed to INSPIRE companies to support good causes

ilovela76 needed a new logo design and created a contest on 99designs.

A winner was selected from 43 designs submitted by 15 freelance designers.

43
entries
15
designers
1
winner

One of the designers who made it happen

Winner - berna
Berna was fantastic from start to finish. Her designs were innovative, but the best part about working with her is that she was very responsive. She listened very well to my inputs and was happy to (and quick to) incorporate my desired changes into the logo. She has done everything I could wish for. I may hire her again to do additional design work for me!
- Barbra1

How ilovela76 started their logo design journey

Company name

Do Good. Make Money.

Overview

Do Good. Make Money. is a cause marketing consulting services firm. We come up with ways to help companies achieve their business goals (including selling more of their products/services) by doing more good in the community. We believe businesses can solve the world's problems, if we can help them succeed in the process. If they succeed, we all win.
The basic proposition of our company is "doing good is good for business".
Companies have always given money away, but now they are being pressured to demonstrate WHY they are giving money away. How does giving money to good causes help the company achieve its goals?
This is the question we help companies answer, so that they can justify to management that supporting good causes (like safe drinking water, breast cancer research, after-school programs for kids) is good for their business. We teach them how to make a win-win.
Our company personality is that it is NOT all about helping the companies make money (the title just catches their attention). Companies want to help build awareness of their brand, get people loyal to them over their competitor, and yes, ultimately sell more product, but they also want to achieve good changes in the world - like less pollution, a cure for breast cancer, reducing childhood obesity.

Tell us a bit about who you are and the people you reach

Our target audience is marketing and community relations professionals at all kinds of companies - media, entertainment, beauty, retail, software, defense - but we are always talking to people in charge of marketing the company and building their reputation in the community. We have a broad audience of people to attract, who want their company do "do good" and need to prove to them that doing good is good for business.

Requirements

We need a LOGO to represent our company - Do Good. Make Money.

This logo will be used on our business cards, email signature, company website (I will need design help once the logo is done), social networking profiles, and physical stationery.

I invite creativity and hope you will deliver something that captures the essence of our services: we help companies that want to "do good" ensure that they also meet their business objectives. We create the win-win.

The company name came from the idea that doing good IS actually good for business. The logo needs to communicate that.

Things to consider:

1) The company name Do Good. Make Money. needs to be represented in the logo.

2) We would like a color contrast between "Do Good" and "Make Money".

3) The logo should inspire social goodness first, and not just focus on money or greed. We are about unlocking the goodness in every company.

4) We do NOT want a $ symbol in the logo.

5) The logo needs to be crisp, so that you can easily read and remember the company name.

Pro
- Clean
- Eye catching
- Simple
- Recognizable
- Inspirational

Con
- Corporate
- Chaotic
- Cartoons

Formats needed: print and web file formats.

Custom package

US$259

Free features

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Deliverables

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