Creative Countertops is undergoing a complete identity redevelopment and requires a new logo to serve as the backbone. The logo will be used in a variety of applications including business cards, marketing material (print), store signage, vehicle wrap, polo shirts and a new website.
Creativity is key! Please no "cookie cutter" logos.
** Please avoid the format of having a basic icon/mark and then the company name in plain text next to it. **
The logo should flow and have a touch of elegance. Avoid the use of hard lines and straight line geometric shapes.
The logo concept can include a curved, circular or oval crest as the supporting background.
The arrangement and positioning of the logo elements do not need precision accuracy, don't be afraid to "color outside the lines".
The primary typeface desired is to be script or serif based. Blocky, sans-serif typefaces should be avoided.
Separate typefaces can be used for the two words in the business name. Think of it this way. The word "Creative" promotes the business approach to each project, the typeface selection should support this. The word "Countertops" references the deliverable product, we need this typeface to promote quality.
A color scheme including a "burnt" orange and complimentary blues is desired. Silver colored highlights or accents are desired though not required.
We would also like to see the logos overlayed on variety of backgrounds. Ideally a light color (white) and a dark color (blue). This is not a requirement of your initial submission, it can be included in a revision.
Please do not use any stock photos or clip-art. Must be royalty free.
We also would like to have a business card layout designed and included to go with the new logo. This is not a requirement of your initial submission but will be for contest finalists.
The deliverable file format should be Adobe Illustrator or EPS.
We are open to your creative direction and value your opinion highly.
Feedback will be provided for all submissions.
**** Attached Files ****
- the EPS is the existing logo
- artisans logo is a style my client likes