Oberon Fuels is a southern California startup with a novel technology for converting methane to gasoline and other liquid fuels (diesel, jet fuel, etc.). The technology can be used for converting waste biogas (which is a mix of methane and CO2) from landfills, wastewater treatment plants, and agricultural operations (e.g. dairy farms). It can also be used for converting natural gas to gasoline.
The company will be selling to biogas emitters, the petroleum industry, and the military. These are large and fairly serious players. Credibility and stability are valued by the target audience, as is technical acumen. Although initially american, the technology will expand to a global audience.
Oberon was selected for the name as it is a methane-rich moon around the planet Uranus. Although the reference is somewhat humorous, we are not trying to convey humor in our corporate image.
Methane is typically associated with an ice-blue color - think Neptune or maybe the blue flame of natural gas (which is a form of methane).
The technology can be used to capture and utilize waste biogas, so it is a potentially important cleantech innovation. Green is typically associated with cleantech companies.
The company was renamed from SynCH Energy - the logo for that company is attached as a reference. That logo conveyed the cleantech nature and the association with the oil industry, so it was pretty good in that respect.
The new logo does not have to mimic the SynCH logo at all. The Oberon logo needs to convey that it is a respected, credible, high-tech, cleantech company.
At this time there is no tagline. Both Oberon and Fuels should be included in the logo, although I am fine with making the Oberon more prominent.