nic.ngoh got their new logo design by running a design contest:
Logo for a new platform connecting peoples obsessions
Check out nic.ngoh's Logo design contest…
### Brief We're looking for a logo and a colour scheme to get us started as we're completely unknown. A brand identity that cements what we do in the users mind. We're a platform that congregates users around different product categories. They are there to review, chat and vote for their products. Once we have enough numbers we then contact the manufacturer and get the best price possible for users. The aim of the platform is really to build great discussion around products that we're a bit obsessed about. It could be hiking bags, make up or just really cool stationary. It's about finding your tribe of people and then grouping together those purchases and negotiating a better price. Later we'd like to bring independent influencers to come onto the platform and review products, helping the community choose better products and manufacturers - hence the name Sidekikk. Heavy focus on building a community of users around product categories and allowing them to speak to each other and vote for the best products that the community cares about. ### Audience Target audience would be anyone 18 - 55, male or female who is a savvy internet shopper. The kind to read a million reviews before purchasing something and who now how to navigate other forums like Quora, ProductHunt or Reddit. Why are they here? To find people just like them who are obsessed over something. The forum provides a place to discuss, review, explore and ultimately vote for the products that they think are the best. ### Competition Massdrop is a company that used to follow this model but have since moved onto making cobranded versions of popular products. They've got a plain black/white logo that can really suit almost any product category but I do believe it's at the cost of being so plain and unmemorable.
- The intention behind the platform is to be your trusted partner when it comes to finding and reviewing products. - One of the concepts we tossed around for the logo was of a companion character as a mascot to the logo. The idea of Sidekikk as a character that helps you find your latest product craze.
Every design category has flexible pricing for all budgets. Logo design starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
nic.ngoh collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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