We're a "Hey, where's our sailboat??" small start-up with considerable experience in building and managing business relationships. Think business development and strategic alliances. Think making friends to make money. Think desk jobs and lots of travel. Think late nights stuck at airports. And lots of Quiznos sandwiches (actually I have never seen a Quiznos at an airport - have you?).
We know how hard it is to find news, information, tips and examples of successful partnerships, so our goal is to create the leading online destination for new and experienced professionals in the business of developing partnerships. Do what we do. Just more successfully. With our help.
PartnerToWin or PTW! is targeted at professionals looking for information, news, tips and other resources that help them develop business relationships.
Our target market is a heavy LinkedIn user, never lets go of his/her Blackberry, eager and curious all the time (especially how to make partnerships even more successful / profitable). They're smooth-talking ambassadors of their companies always looking for ways to grow revenue. Sometimes that is cool out-of-the-box brainstorming, other times it's handshakes, photo opportunities and lots of smiling.
We need a logo for PartnerToWin.com. That much you already know.
What we're looking for is a logo that conveys partnering, success, and collaboration with an element of hip because partnering can be dull and stressful (but we are not). It shouldn't be overly aggressive because the art of partnering requires equal parts of finesse, perception, diplomacy and, yes, sometimes even brute force. Making money is important, but successful partnerships will deliver that in time.
It's about working together, coming to a mutually beneficial agreement. It's all about people, communication, value. Could possibly feature a handshake, people, money. We'd like to have (but not required) a combination of icon and text - but the text should be dominant. PTW!?!?
Focus on PTW / PTW! as the main element but keep in mind that our product is information, not software or a good widget.
PTW! is an exclamation, an encouragement. It should be on shirts, merchandise.