Educational software company, Children’s Progress (http://www.childrensprogress.com) is looking for a completely new, fresh Web 2.0 logo based on a tree theme. The logo will be used on our website, in printed materials (brochures, business cards, etc) and in our software products. We'll provide feedback to help you know whether you're on the right track!!
Our current logo is outdated. We’re redesigning our look and feel, including our website. A slightly updated site in progress is here: http://cp.grafx-girl.com/ but please don’t feel constrained by this look or color scheme! It’s in transition and can be changed.
We’re looking for a new logo (text + graphics), conveying 3 central themes: 1) PROGRESS/GROWTH 2) MODERN COMPUTER TECHNOLOGY and 3) FRESH/INNOVATIVE APPROACH. We definitely want to use a tree with individual leaves as the main visual element. We have multiple products in development and would like to think of each of the tree’s leaves as a separate product and the tree as our company. 10 leaves is sufficient, but more is ok. We’ve started working on concepts in-house, so you have 2 options:
1. Work based on our concept:
See sketches here: www.childrensprogress.com/about-us/LogoConcepts.htm . You can think of the computer mouse as a seed out of which the tree grows (technology drives growth/progress). You can also think of other ways to combine those themes.
2. Design something completely different that uses a tree with separate leaves as the main visual element.
*WE’RE OPEN TO BOTH OPTIONS!*
WHAT WE DO:
We try to help young students (ages 3-8) succeed academically and developmentally. We make computer software products and sell them to schools to help teachers measure student knowledge through fun computer activities. We then create detailed reports for teachers to help them understand how students are doing and what they can do to help each student progress.
OTHER COMPANY THEMES:
Easy to use for students and teachers, quick/immediate information, clear and simple, every child can make progress, fun, fresh/innovative approach to education.
- Vector art in AI CS# format and also a JPEG version
- Sans serif font
- Simple, contemporary, innovative, Web 2.0 look
- Vibrant and lively
- Must have a tree with individual leaves
- Image should work with and without company name
- NOT an old storybook look
- NOT too childish (we’re trying to appeal to school administrators and teachers, not to the kids)
- NOT too technical-looking