The logo needs variations that work well on light and dark backgrounds. We are called Openly because thats the way we do things this should be reflected in the logo.
We are not too keen on the idea of having a separate logo, our preference would be to have the text as the logo. Clever text would be great.
We are happy to change our brand colours.
The colours should be flat.
The text should be bold enough to stand out on bold/bright back ground colours.
The logo will predominatley used on our website, so this is where it needs to look best.
We would prefer to have lower case text rather than upper case.
Some example logo designs we like... http://bashooka.com/inspiration/mod…o-designs/
Words to describe what we want from the logo:
What don't want: