How Cristina Maryott started their logo design journey
TECHWorkers Tagline: A Technical Resource Solutions Company
Our company provides contract consultants to our clients. We formulate resource solutions for their needs and develop plans, budgets, and manage the teams of people we bring in to solve their issues. Our primary focus is in the technical arena of IT but also provide administrative and non technical positions. We are in the process of updating our website and wanted to update our logo as well. The logo was created 10 years ago. The concept behind the original logo: The owner did not want to look big and have the “hands off” approach. He wanted to convey that we are very hands on. “Tech” is for the industry we specialize in and “workers” was to convey that we are very “hands on” and want to earn your business and respect. The two figures represent people working together (to create a solution and execute the solution…together) as a partnership.
Tell us a bit about who you are and the people you reach
We want to target the new client first and then the new perspective consultants next. Human Resources, senior levels, and management staff who are looking for staff resources to meet their professional Information Technology (IT) needs. Some of our existing clients are Cisco, Network Appliance, Polycom, VMware, Kaiser, and Gap.
We are open to all designs. The following words are ones that we want to be expressed through the logo: High-tech, Diversity, Partnership, Flexible, and National. We are approachable not stuffy. We think out of the box. We are a growing dynamic company, not static. No color preference. New font is great. Take a look at our existing site (we are redesigning the whole site right now). Site: http://www.techworkers.com