Well done, you really wowed us with your work.
Good work and Congratulation for the win
How Ed B. started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Our organization is a commercial real estate company. We help clients find commercial space, execute the deal, and manage their real estate portfolio over time (please see http://www.jll.com for more info). Each year our organization holds a big sales and training conference for our brokers called "Academy"-- the logo we need is *specifically for this sales conference*, not for the entire company. So in this case the target audience is not our clients, but instead it's our internal sales staff (the brokers themselves). The brokers gravitate toward luxury and generally have expensive tastes; as a group their interests are equally split between CNBC and ESPN (money, sports, getting ahead, WINNING). They are also an entrepreneurial group, prizing initiative and a "get to the point" philosophy.
What industry do you think your business is most related to?
Real Estate & Mortgage
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Reds: Energy, action, passion and love.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo should generally reflect the JLL brand colors (see attachments). The idea is to create a consistent logo for the conference that can be used year after year. Please do not incorporate a "slogan," as the conference slogan will change each year.