Spigot's theme is based around "turning on the revenue" or "untapping the revenue" for our partners. We'd like this concept to be represented into the logo by including imagery of an acutal spigot or drops.
Spigot is a company that creates private label browser toolbars (e.g. like Google Toolbar, Yahoo Toolbar). Unlike Google or Yahoo though, we build toolbars on a private label basis for individual Web sites. As an example, we built the Dealio Toolbar, which integrates elements of their comparison shopping & deals web site into their toolbar:
This is the reason we chose the brand name "Spigot", to represent the potential for our partners to "turn on" or "generate" more revenue by distributing their toolbar to users.
~ The logo must have a visual element of a spigot or a drop of water, integrated into or around the word “Spigot”.
~ We want a Web 2.0 style font (netvibes, zimbra, kajeet, flickr, jumpcut). The word "Spigot" needs to be easily readable.
~ We want the logo to convey a balance of fun and professionalism. It needs to be clean.
~ Possible color schemes include:
Red, grey and white
Blue, green, grey and white
Dark blue, light blue and grey
~ Our tagline is "Turn on the revenue", and it may or may not appear in the actual logo design.
~ Too many colors
~ Complexity - please keep the logo simple and clean