Emerge Realty Corp
Our real estate company Greenwood Estates Realty http://www.greenwoodestates.ca is rebranding to Emerge Realty Corp. The rebranding is an effort to appeal to a wider city audience and to modernize the feel of the corporation.We will be promoting the synergy of the three businesses that we have under one roof. The other two businesses are Greenwood Mortgage http://www.greenwoodmortgage.ca, a mortgage brokerage, and Design2Sell, a homestaging and design company http://www.Design2Sell.ca. We will be significantly different from other companies in that we offer three services at no additional charge. There are no other real estate firms that can offer 'in house' financing and design/homestaging; standardly they will outsource this business through a sub contractor. We have a unique tiered commission structure that offers the client choices about how much commission they would like to pay for different pre-selected levels of service. A client may choose a no frills small premium approach up to a full commission with all the services including staging. We are also in the field of property management.
We are opening a new office in a hip, vibrant shopping district
A downtown, large city,urban location.
Many of our clients are asian so there must be care to how the flow feels
Our clients will be primarily age 25-55
There is a large condominium community
Our clients will likely require homestaging and design work, therefore, the logo should feel like it comes from a great design!
Our marketing colours are typically lime green, black, white and shades of gray. We are not adverse to introducing orange or another such vibrant colour.
The lines must be clean, crisp and contemporary.
The font should be clear and visible from a distance on a sign graphic. The tag line should describe in a snappy fashion that we are unique, have the power of 3 companies under one roof etc...We have attached some ideas that our office brainstormed.
Less is more with respect to image fussiness.
The colours must be vibrant and the lines dynamic in order to transfer the look to signage.
The logo should look like it could belong to our family of companies ie: Greenwood Mortgage and Design2Sell
A house or shape of a home does not need to be a key element unless it doesn't look like the 1000000 other companies who have tried this! I have attached an example of a possible logo image as a launching pad. The picture on the back wall is the type of esthetic we are seeking.