Logo for the Thunder Mountain Ride motorcycle rally

The primary brand is the thunder-mountain-ride.com

John Coppock & Associates LLC is a consultant to R&S Promotions, who is the event promoter for the upcoming Thunder Mountain Ride motorcycle rally.  Promotion will include placing the winning logo in all manner of promotional media, including print, television and Internet. Embode Corporation is providing functional design for the website, Internet marketing and social networking.

We are seeking a compelling logo design.  A PDF of a promotional PowerPoint side-show describing the Thunder Mountain Ride in more detail can be found at:
 
http://www.thunder-mountain-ride.co…deshow.pdf

Please also refer to our existing placeholder website:
 
http://www.thunder-mountain-ride.com/

The target market includes sophisticated adult social bikers from their 20's to their late 50's, with disposable income, together with legitimate vendors and sponsors.

The winning logo should convey the ambiance and excitement of a community-driven motorcycle rally event. The Thunder Mountain Ride motorcycle rally is hosted by the town of Payson, Arizona - Arizona's cool mountain town.

5,500 ft in mountains on top of Mogillon Rim horrendous thunderstorms

The Goal of the promotion behind this logo is to drive 4,000 new customers during October 7-10, 2010, to the Thunder Mountain Ride held in Payson, Arizona.
 
We will require contest submissions in vector-based PhotoShop file format on a transparent background including .jpg and layered .psd (RGB), with each design element on its own layer (for later stripping by us to css). All aspects of the logo design need to scale for applications from websites, to posters and print advertising, to billboards.