How Jonathon Hill started their logo design journey
RainMaker is a project of Company52 (http://company52.com). We are a web development team with a strong commitment to building tools that empower you to do things easier, faster, and better--using the latest technologies. We prize simple, creative, and quality solutions to problems. RainMaker is a major step toward a strategy of hosted services which we will build in-house.
We believe in looking sideways, starting movements, inciting revolution, stimulating progress and shaping the next generation of leaders, innovators, experimenters and entrepreneurs.
We are looking to deliver solutions that are elegant, effective and steadfast.
Tell us a bit about who you are and the people you reach
We have two markets:
1) We are going after the alpha consumers (36-50).
Alpha consumers are the first to know, the first to try and the first to buy (in our context give). They are pleasure seekers and influencers. In general this audience is college educated, makes six figures and owns a home.
You can replace 5 regular consumers with one alpha consumer and see the same results.
2) Next Gen Philanthropist (21 - 30)
The next gen philanthropist is looking for hip technology and causes that they can identify with. They are team minded and oriented. They are less conservative with their spending and are in search of deeper meaning and purpose, looking for value in immaterial things.
Obviously the logo should contain the name "RainMaker" and the tagline "social centric giving"
whatever you think up
Colors to consider:
- Green (should be a primary color since RainMaker is in reference to making money rain)
Elements to consider:
- Twitter bird
- Anything else you can think of
We want the logo to be:
- Eye catching
We do NOT want the logo to be:
The sky is the limit! Be creative and keep in mind the above guidelines and you should be OK.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - layered .psd (RGB)
Please do not use any stock images or clip art in the logo.