Typing Adventure is a start-up that is growing in popularity and the logo you will design will follow us into the craze that is "educational gaming" and we are launching our redesigned site. We offer an "adventurous" twist to the typical boring online typing tutor. Students are on an expidition and play exciting games in a virtual world while searching for pieces to a lost ancient tablet - all while learning to type.
Our product is adventurous so we need a logo that inspires adventure - Indiana Jones, Safari, etc.
Typing Adventure was conceptualized by a Seattle area teacher who saw his students quickly getting bored with other typing tutors and so he designed his own! One that keeps students, engaged, and excited. When they use our product they are having so much fun they barely realize they're learning a new skill. We hear this all the time from teachers and students.
Typing Adventure is a fresh, fun, casual, startup, with a BIG VISION. We want to transform the way students learn online. We have upgraded our product and are launching a new website that we hope offers more credibility to our product and creates more 'conversions." Having a great logo is important to that process.
Please familiarize yourself with our current site http://www.typingadventure.com and our new (in draft form) site: http://typingadventure.com/09/published/final/
We have international reach - we have customers in Africa, Australia, and all around the world, so it must be able to speak to all cultures.
Our current demo is schools (both private and public) and families. The typing tutor is suitable for male and female ages 8-adult. So the logo it must appeal to both genders and all ages.
We will soon have a Typing Adventure busines version, so that is why the logo needs to have a healthy balance of "professional and adventure." We hope to launch other "adventure" tutors soon using the same logo with either a "math" twist or science "twist" and may call on winning designers services again for future help.
The new logo needs to be own-able, credible/professional, able to bring out our "adventurous" brand, yet have broad appeal (ages, genders, cultures).
Please familiarize yourself with our new site (draft url is above) and the area to the top left where the winning logo would be placed.
Also, our site colors can be modified to match the winning logo if need be.
We may be introducing other new Education Adventure Gaming sites so our hope would be that the logo could be transferable so we could perhaps remove the word "Typing" in the logo and change it out to say for example "Math Adventure" with everything else in the logo remaing the same. We may also need to utilize the winning designer's services in the future.
The fun and adventurous twist of our product is what sets us apart from our competition. Checking out both our old site and the draft of our new site will be really helpful. Please don't hesitate to send questions to me.
What is OK:
* All work needs to be original and not modifications of existing work, clip art, etc.
* In addition to the vector illustration, we will need also some scaled down reworks in low resolutions like: 125x125, 16x16 for use as avatars and favicon
* Character can be used separately from logo
* We need a Full Color and a B/W version
* We need Vector illustration (so we can scale it as we wish)
* Really good quality vector finished product will be required