We are publishing an eBook aimed at helping MBA students world-wide.
The eBook will explain how MBA students can save time, learn more and reduce stress in 4 simple steps.
The logo will primarily be used on the website and also on marketing 'teaser' PDFs and on the cover page of the eBook itself.
This logo has to convey that this eBook will help them get those results and add real value to their studies.
The MBA market however is a crowded place. The logo needs to help make this product stand out.
The logo should be bold, professional and eye catching so that when people see it they are drawn to it and want to know more.
The name MBAhell is partly tounge in cheek - the guide will explain how to avoid MBAhell and rescue stressed out MBAers.
The target audience is MBA business students world wide. 25% of the market is aged 20 - 35, with 75% aged 36 to 50+.
Generally speaking MBAers are driven, committed and professional individuals - and fairly serious - they are looking for results!