We have decided to brand ourselves with the following company name/positioning statement:
Sales Axioms: 100:1 (10,000 hours of training in 100 hours)...and your first 50 hours are free.
Our videos are going to be black and white, similar to this one, but educational ( http://www.youtube.com/watch?v=6XivFQo0Lks ). The point being that I will be pretty close to the camera. Our logo will appear on the screen, like this video ( http://www.youtube.com/watch?v=VH35Iz9veM0 ). This will be similar to our video style as well, but black and white.
We want to appeal to two audiences; out of work people who want to learn sales in order to get a job and professionals salesmen who want to make more money.
We will probably hire you for our website as well, but are doing our research first so we can say more clearly what we want.
We have two things we definitely want included in the logo and ideally the third, but we may want to leave off the third.
1.) Name: Sales Axioms.
2.) Tagline # 1: 100:1 (10,000 hours of training in 100 hours).
3.) Tagline # 2: .....and your first 50 hours are free).
And we hope it goes without saying that a KEY organizational target is to create campaigns that capture identities and then electronically market to those entities with our increasingly valuable content until they feel comfortable paying for some content.
Thanks - you rock