Tell us a bit about who you are and the people you reach
We are a wholesaler supplier of earthmover tyres In Australia with national coverage. It is a new division for our existing company Tradefaire International Pty Ltd (http://www.tradefaire.com.au) but would like this division to have its own brand identity hence our requirement for a new logo. Our main clients/audience are procurement/purchasers in the mining, quarry and construction industries as well as civil contractors and as well as retailers that service these industries. Main competitors would be the brands Michelin, Bridgestone, Goodyear, Tyres4U (Off The Road 'OTR" lines). The personality we would like to convey with the Earthmover line is strong, reliable w/ a earthy/natural aesthetic. The logo will be used on all POSM, stationery, advertising and website.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
one of our competitors - Goodyear - has an OTR division and has a separate logo for it :http://www.goodyearotr.com/cfmx/web/otr/
It uses the same colours and font for 'Good Year' to keep the uniformity. If you would like to explore a similar logo for TFI Earthmover, I have uploaded the company's logo (Tradefaire International). Otherwise we are happy to entertain a completely different style of logo