How A. Smith-Riehl started their logo design journey
Upper Crust Wood-Fired Pizza
We are a restaurant group that is venturing into new territory with a pizza restaurant. We will be doing homemade brick oven pizza with really fresh ingredients. The culture is trendy but the pizza is sophisticated. Somewhere you can bring your family but for a nice evening in a fun but not frantic atmosphere. Our restaurant group is known for its exceptional food and service and this restaurant should fit right in.
Tell us a bit about who you are and the people you reach
We aim to be a trendy neighborhood restaurant and therefore want to have broad appeal to the young couples and families who live near by. The restaurant will be the kind of place that people feel at home but not a frantic atmosphere. There will be a 5:00 bar gathering for young working people.
We are looking for a logo represent Upper Crust Wood-Fired Pizza.
1. No Cartoons - we want it to be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We want the locals to feel like they can afford to eat here a couple times a week, but it needs to show we are different.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy but reflect style and quality.
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo