Completed contest

Logo For World Class Investors

Hewitson & Holmes needed a new logo design and created a contest on 99designs.

A winner was selected from 113 designs submitted by 29 freelance designers.

113
entries
29
designers
1
winner

One of the designers who made it happen

Winner - ddamian_dd
Excellent design and great to work with!
- jesse ux

How Hewitson & Holmes started their logo design journey

Company name

World Class Investors

Overview

World Class Investors (WCI) provides training in investment techniques and strategies with the aim of providing individuals the tools they need to invest wisely in shares. This training allows investors to maximise potential returns whilst minimising the potential for any loses.

This is for a business start-up

Tell us a bit about who you are and the people you reach

Characteristics of an ideal WCI customer include:

1. Wealthy / Prosperous Individuals
2. Business owners
3. Individuals close to retirement

The target market is likely to be affluent and likely to have existing investments in businesses, properties, etc. They may have also had some exposure to investing in the stock markets but may have had limited to no success.

Colours

The chosen colours should be appropriate to the target market. Inspiration can be taken from the above sites

Requirements

Perception / Tone / Guidelines

1. Trustworthy, professional, experienced, approachable, practical approach.
2. Tone of voice should be relaxed and confident
3. Distinctive and distinguishable from existing competitors.

The logo must achieve the above tone without been overly complex. The logo is likely to be used with a broad range of digital and print media so the design must reflect this

Design Examples

WCI wants to be positioned in the market as “Best in Class” and must distinguish themselves from their competitors through a strong marketing strategy that integrates online and offline activity. Below are some examples of companies targeting a similar clientele:

1. Coutts & Co
Visit: http://www.coutts.com
2. St James Place - Wealth Management
Visit: http://www.sjp.co.uk
3. Cater Allen – Private Bank
Visit: http://www.caterallen.co.uk
4. Butterfield – Private Bank
Visit: http://www.uk.butterfieldgroup.com/
5. Rich Dad Coaching
Visit: https://www.richdadcoaching.com/

Single-Minded Message
Best in class – Providing accessible easy to use investment techniques to maximise return and minimise loses.

Deliverables

All graphics should be provided in a format suitable for print. I'm not overly familiar with this aspect but suspect un flattened PSD format will be required. I have attached this information again in a 1 page brief.

Custom package

US$314

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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