Maximum Active Dermaceuticals
Launching a new professional based skin care brand. Maximum Actives Demaceuticals. Philosophy is to deliver maximum actives layered, amplifying the performance results. Key ingredients are the focus and lots of them Will use social media and web blasting to market the brand. We want our customers to be passionate and be M.A.D. about skincare. Go M.A.D..Get M.A.D. Its all about M.A.D. skincare. Want to build credentials at the street level. Not a mass brand. Any professional products will be free to the professional at the Spas and Salons. Want to support the pros with free treatment products when they buy the retail SKU's.
Targeting proessionals in skincare. Salon and Spa owners aestiticians
25 to 50 year old women
Bold as the name M.A.D. skincare
Black on white
want to convey
potent, strong, professional
a little mysterious
open to all creative inspiration to convey "oooh whats this!!" "Looks cool" "Gotta have it"