Matchmaker Transportation http://www.matchmakertrans.com
Matchmaker Transportation matches manufacturers who need to ship merchandise with trucking companies who can pick up the load and safely deliver it to its destination. We are a 3rd party logistics company, meaning that we are the intermediary between trucking companies and manufacturers or distributors. When manufacturers need to move products across the United States, we find the trucks and the drivers who can do it.
Matchmaker Transportation is currently re-branding our company, and we want to start with a logo that will more effectively represent our identity. The logo will be used on our website, brochures, marketing materials, business cards, promotional products, etc.
We’re hoping that our logo will subtly reflect these important facts about our business:
• We have been in business for nearly 30 years (important because there are many fly-by-night businesses in our industry who aren’t experienced or reputable like we are)
• We are a family-owned, family-operated business
• We are among those with the highest standards in the industry when it comes to: safety, customer service, communication and integrity
Matchmaker Transportation. (You can find our current branding--our logo has not changed for 30 years--on our website, http://www.matchmakertrans.com/ ).
Shippers of truckload Freight in the domestic united states. Hopefully those who are looking for relationships not the cheapest rate. They may want a smaller family owned brokerage with whom they can talk to the owners directly as needed. They may be a touch old school.
Although we must appeal to a corporate audience (our manufacturers and distributors are major brands), we want to have fun with our branding messages as they pertain to our company name. In other words, we want to creative without alienating conservative clients. For example: At Matchmaker, we approach every business transaction with a commitment to a long-term relationship; we don't believe in casual flings or one-night stands! or We'll never feed you insincere lines that leave you wondering; we'll always tell you the truth
• A logo that immediately suggests our industry (freight broker/trucking brokerage)
• A logo that is clean, uncluttered, and easy to reproduce (3-colors max). It should work well in both small and large formats.
• A logo that includes our company name, Matchmaker Transportation, in a clear, easy-to-read typeface.
• A simple, elegant logo solution that will draw instant recognition from our clients and our carriers (truck drivers).
We do not want:
• Cartoons, stock photography, or clip art in our logo
• Hearts or other symbols that would mislead clients into believe that we are a dating service or matchmaking company
Our current color scheme is: Deep blue: #293A6C, Lighter blue: #8493BB, White and Yellow: #F8C42A. We are not opposed to keeping a similar color scheme, but we are also open to new colors and ideas.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
In 3 sizes small medium and large