Recommended. Follow all instructions and has a good communication!
How smangersnes started their logo design journey
Sastre is a new consulting company that helps companies to develop effective multichannel marketing strategies to improve their revenues and profitability across all channels. Another word for multi channel marketing we use is 360 degree marketing. We focus on both offline (TV, print, newspapers, etc) and online marketing (web, mobile, mail etc) and seeks to optimize our clients spending in the channel mix that generates highest ROMI (return on marketing investments)
We need a logo design that is elegant (“less is more”), clean, relatively compact, and very memorable.
Today we use "Sastre - data beats opinion" - meaning that we focus on measuring every aspect of companies media spending.
We are a startup company, so the winning designer will also be considered (if he/she is interested) to design business cards, stationary, and the website for this business
Tell us a bit about who you are and the people you reach
The target audience are senior executives (CEOs, Presidents, Vice Presidents, CMOs) in medium to large companies. The logo should invoke in the target audience the following thoughts:
PROGRESS – Movement to a goal or higher stage, advancement
INNOVATION – Creativity, differentiation, boldness
CONFIDENCE – Reliability, trust, integrity
The logo must be elegant (“less is more”), clean, relatively compact, but also creative and memorable. The logo and fonts should appeal to a professional/executive audience.
The logo will appear on business cards, stationary, and website, and thus should be legible in various sizes. The logo should be legible in color or black and white.
Please AVOID the following:
Shadows, gradients, lens flares, or other photoshop gimmicks
Logo templates, clip art, stock designs
The company name for the logo is Sastre (use SASTRE or Sastre if you want to) and we also want to use the tagline "data beats opinion"