kvotaw needed a new logo design and created a contest on 99designs.
A winner was selected from 171 designs submitted by 32 freelance designers.
Metier
Our program, pronounced "meteor", aims to build the most interesting and resilient students in the world. Leveraging the cutting research of play (the truest versions of ourselves) and flow (the happiest versions of ourselves), Metier seeks to create as many "purple cows" as possible, stealing from Seth Godin's book of the same name that asserts that to get ahead, we all must find our own metier: a job that we have the highest aptitude for and most enjoy doing. It's not how smart you are (traditional academics); it's how are you smart (Metier)?
I'd like to explore the following colors:
Pinks: Intimacy, love, calm and nurture.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
Ideally, we want the logo to be bold. Working with the Flow Genome Project, Institute of Play, and Superbetter, we have aims of growing exponentially.
Here are ideas we hope to could be creatively explored in the logo, though not all at once:
1. The "M" to stick out in a minimalist, yet gamified font.
2. The letter "M" can be used in either the Inception logo, Avengers logo with the letter "A" (with the full word Metier too), or in a compass, as our program provides direction for a lifetime.
3. Seth Godin's "purple cow" color idea/theme added in to begin, but feel free to creatively explore another color scheme outside of black, white, and purple.
Finally, "Crazy Train" guitarist had a rule I love: each of his solos/riffs one had to be able to hum to. Similarly, we need a logo we can also put on a flat bill hat or t-shirt. A logo we'd be proud to wear.
Thank you in advance for your work and effort. We are honored and grateful to be using 99 Designs as mentioned on The Tim Ferriss Show.
Find out how a design contest works or learn more about our logo design services.