Completed contest

Micro Brewery logo

CP Landmark needed a new logo design and created a contest on 99designs.

A winner was selected from 157 designs submitted by 49 freelance designers.

157
entries
49
designers
1
winner

How CP Landmark started their logo design journey

Company name

The Brew House

Overview

This is a new bar / restaurant concept for the Crowne Plaza Hotel & Suites Landmark, in Shenzhen.

http://www.szlandmark.com.cn/eng/index.htm On the hotel website go to - dining / Café on the 3rd. It is this area that we are giving a new identity to.

The bar / restaurant has its own micro brewery and we are now going to relaunch the area as a bar serving food and meals, but primarily a bar.

The area will still serve breakfast in the morning, and then convert into a bar focusing in on the brewing equipment that is in the restaurant.

Tell us a bit about who you are and the people you reach

We want to attract local office workers and local residents to drink in the bar both at lunch time and during the evening.

We will also market the new area to our hotel residents.

The age profile is likely to be +25 to approx 50 years for the non resident visitors

The mix is 50 / 50 male to female

Requirements

We need a logo that we will use as our primary sign at the entrance, around the hotel and on our website

It will be used on headed paper and in e-mails and posters

This logo needs to be clear and clean; so in small reproduction it can still be read clearly

The logo needs to be sized to be a bottle label, perhaps oval tall way up "0" so it can be used as a beer font sign and a beer bottle label.

There is no limit on colours, but not too complex so it can be reproduced on say an apron in a stitched logo

There are three different beers that we will brew, you will need to provide a “bottle label” / “beer font logo” for each of them too.

The beer names are – Pilsner / Wheat / Dark ale

“Handcrafted beers” is to appear on the main logo and the 3 beer logos

If you have a look at other brew pubs or micro breweries you will see this approach to a “brand” is common. Many brew pubs work the beer style into the main logo for brand consistency. I did not want to highlight a specific company as I want our own unique design.

The logo is to be English only, Chinese is not required.

Any questions please ask.

Thank you and good luck

Custom package

US$495

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