TCM works with the laws of nature, so we'd like an image to be based in a natural, organic feel. I love texture (linen, wood grain, burlap) and could see incorporating texture into our logo somehow. Some words/feelings: masculine, but soft. Strong, simple, modest. Some concepts that we resonate with are wood grain, balance, tai chi symbol of yin yang (don't want to be cliche with this image), hito (Japanese kanji symbol for human/connectedness of giver and receiver - image attached). We use the 5 elements theory (going back to that balance). We want to evoke the feelings without hitting it over the audience's head. We like subtlety and depth in an image- when a logo has a layer of meaning underneath that may not be immediately obvious. We're very connected to nature and the natural world. We want to stay away from typical "spa" images such as swirly ivy and stacked rocks. Matt is the only practitioner right now and he's strong and masculine, but not the "tough guy" - he also has a focus on athletes and sports injury, so we want to find that balance between the masculine and feminine. Our massage is not relaxing swedish massage. It's rehabilitative and focused on restoring balance to the entire body. We tend to be very neutral with color (our website is very beige, which we like), but we want our logo to have color. Thinking that green of the bamboo picture below, or the deep burnt rusty orange of the wood bonsai trees in the images. Our website is http://www.safarikwellness.com - to get a better sense of us. (Also, 5 Element Theory elements are: wood, fire, earth, metal, water. We also like the images of the I-Ching (easy google search) but another acupuncturist in Madison already has that, so we can't really use it. Like the simple power of those elements and lines. Finally, we moved to WI from Los Angeles, and our artistic sensibility is sometimes different from some of our Midwest peers. We like being a little eclectic and a little west coast. Thank you!