West Coast designer is consolodating her most popular styles from pre-existing jewelry design bussiness and launching "glee".
~ bold modern designs using classic materials.
Core materials used: dicroic glass, pearls, crystal, silver, chain.
Collection will be sold to independent retail stores.
Target customer: 20-60 year old women.
Tarket wholesale customer: specialty gift shops, high-end hair salons and spas, quality clothing stores, boutiques
The average working class woman with style! The jewelry is well priced and targetted to the everday consumer giving that woman a modern, classic look at a down to earth price.
this line requires an edgy classic, modern look with simple lines and colors
Logo will be used on point of sale and promotional materials ei; bags, boxes, displays, signage, business cards, mail outs, letter head, tags, banners
Logo needs to stand out at trade shows as well as online, and on the actual jewelry tags.
do not like retro look.
We like the look of the lower case g, we also like the look of the handwritten script version of the word glee.
color possibilities : open
format: vector format prefer adobe illustrator for pc