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How formentera started their logo design journey
Escuela de Danza de Marratxí
Brief overview: We are going to open a dancing school in Marratxí, one of the 30 town areas in the island of Majorca. Right now, this town hasn´t got a dancing school, so ours will be the first one in the area.
The town hall of Marratxí is transfering us the place so although it won’t be a public school the government of the area supports the project.
The idea is to teach classical and modern dance for all ages, but specially for children and young people.
We will also teach pilates and other disciplines that can be demanded.
Ours idea for the logo is something simple and modern, easily recognizable as something related to the dancing or movement, getting away from the classical image.
Tell us a bit about who you are and the people you reach
Target audience: It will be addressed to all the people that have interest in dancing and are eager to learn some of the disciplines. But again, children and young people are our main audience.
The logo should contain the whole brand name: Escuela de Danza de Marratxí
Must be modern, simple and dynamic. Getting away from stereotypes like ballet shoes and tutus. Avoid inspiration and using of cliparts.
The logo can be in colors, but it is preferable that you don’t use gradients for the printing version. However, you could use it for the web one. Please feel free to experiment with colors.
Typeface: “Escuela de Danza” must have more relevance, being the dynamic and cheerful part of the logo , while “de Marratxi” should be thinner and straight.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)